How to get into the news with your new startup or product?

Paul Knight 16 Apr. 2023, 13:46
How to get into the news with your new startup or product?

Why is it important to get in the news? There are several reasons why news coverage can be a valuable tool for startups. First, news coverage is free advertising. Unlike paid advertising, which can be expensive and may not be seen by your target audience, news coverage is often seen as more trustworthy and credible. Second, news coverage can help increase brand awareness and drive traffic to your website. Third, news coverage can help attract investors and partners interested in your company or product.

Getting your new company, product, application or service into the (inter)national news can be a daunting task, but it's also a great way to get your name out there and drive traffic to your business or website. In today's digital age, news coverage can spread quickly and generate interest from a wide audience, making it an essential component of any marketing strategy. Here are some tips on how to get your new startup in the news.

Have a newsworthy angle

The first step to getting into the news is to have something newsworthy to offer. This could be a groundbreaking product, a unique service, or a new approach to an existing problem. Make sure your angle is something that will grab the attention of journalists and readers alike.

Build relationships with reporters

Once you have your newsworthy angle, it's time to start building relationships with journalists. Research reporters and publications that cover your industry or niche and reach out to them with a personalized pitch. Make sure your pitch is tailored to their specific interests and needs.

Be timely

Timing is everything in the news cycle, so make sure you're pitching your story at the right time. For example, if you're launching a new product, try to time your announcement around a major industry event or holiday.

Use social media

Social media can be a powerful tool for getting your story out. Share your news on your company's social media channels and tag relevant journalists and publications in your posts. This can help increase visibility and generate interest in your story.

Create compelling visuals

In today's visual culture, images and video can be just as important as the story itself. Create compelling visuals that illustrate your product or service and make them available to journalists and publications. This can help your story stand out and increase your chances of getting coverage.


In conclusion, getting your new startup in the news can be a powerful way to increase visibility, drive traffic and attract investors. By having a newsworthy angle, building relationships with journalists, being timely, using social media, and creating compelling visuals, you can increase your chances of getting coverage and making a splash in the global news arena.

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